Joe Macfarlane
 Graphic design, art direction

I’m a Brooklyn-based designer originally from Salt Lake City, Utah. Besides designing, you may find me lifting heavy things, running (not fast), watching Formula 1, or trying every apple variety I can get my hands on. Take a look at some of my work, and reach out if you'd like to collaborate:

 All Projects
 Branding
 Print
 Web
 Art Direction
 Misc

Contact
Resume

LightArt Branding In-house
 Complete brand refresh, including positioning, logo, color palette, typography, and guidelines for print collateral, advertisements, product photography, promotional emails, packaging, technical documents, etc. 2022–2024.

© 2025 Joe Macfarlane